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Challenge 

A client in the social science sector sought to raise the profile of their newly appointed CEO and establish thought leadership among executive audiences. The initiative required specialized expertise in media buying across prominent regional publications targeting C-Suite leaders, and it was critical to rely on internal resources for strategy and execution within a tight timeline and budget.

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Solution

I provided a full-content solution for the large-scale brand awareness campaign, conducting a detailed media landscape analysis to identify specific advertising opportunities that would reach top business and policy leaders. I delivered actionable recommendations—including ad formats, pricing, and deadlines—that could be executed entirely in-house within a $40K budget and three-week timeframe.

 

This approach enabled the team to secure both traditional and digital advertising placements, while navigating constantly shifting media deadlines to maximize the CEO’s visibility. I was commended by senior leadership for my strong work ethic and commitment to a solid work product.


My Role / Method

Results

In just under three months:

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  • Secured high-profile media placements, including the Washington Post, Northern Virginia Magazine, Washington Business Journal, reaching 7.5 million business and policy leaders

 

I was fortunate to present the CEO with a commemorative plaque from Washingtonian Magazine’s '500 Most Influential People in Washington, D.C.' list, recognizing this landmark achievement.

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  • Landscape Analysis & Recommendations: Researched regional publications and digital channels to identify ad placements that would reach business and policy leaders. Developed a high-level table of ad recommendations detailing formats, pricing, and deadlines to guide execution

  • Media Buying & Placement: Led end-to-end media buy strategy—securing ad placements, negotiating rates, and optimizing reach. I managed external relationships with advertisers with efficiency and poise against shifting media deadlines and brought clarity and consistency to internal stakeholders before campaign launch

  • Content Development & Project Management: Produced and refined sponsored content and creative assets to support media placements while guiding a core team of five, which included visual designers, media vendors, and content specialists

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