Lead with clarity. Drive your mission forward.
Challenge
A leading environmental nonprofit struggled to secure time‑sensitive regional news coverage in the Gulf Coast regional media market (one of the most understaffed and underfunded states in its Southern U.S. Division), limiting visibility of a $12M national conservation partnership for two large-scale restoration initiatives.
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My Role
Results
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​I proactively pitched and secured earned coverage with WKRG News (CBS serving the Mobile–Pensacola market) and WEAR News (ABC covering the Pensacola and Northwest Florida), two of the most‑watched TV stations in the Gulf Coast regional media market.
The client lauded me for ‘hitting the ground running,’ noting that my strategically targeted outreach (grounded in incisive research) was critical to achieving seamless coverage for two large-scale restoration milestones.
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