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Challenge 

A client in the social science sector embarked on its first institute-wide sponsored content campaign with WTOP Radio (a leading radio station among C-suite executives and business leaders in the Washington, D.C. area), leveraging a strategic partnership through the Greater Washington Board of Trade’s Regional Business Insights Program to raise the institute’s visibility as a business leader and reach new executive audiences.

Solution

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To address the client’s need for visibility among executive audiences, I developed an integrated digital strategy that complemented the WTOP sponsorship. This included a month-long LinkedIn advertising campaign precisely targeting senior leaders in higher education, research, policy, and business within the D.C. area.


My Role / Method

Results

 

  • 11,000 individuals reached (22% of the target goal)​

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  • $1K allocated for advertisements 177,220 total impressions

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I designed and executed a month-long LinkedIn advertising campaign targeting senior leaders in higher education, education research, policy, and business within the D.C. area.

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  • Key actions included:

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    • Employing precise targeting strategies based on job titles, seniority, and local demographics to reach decision-makers

    • Applying LinkedIn advertising best practices to maximize impressions and audience engagement

    • Monitoring and optimizing campaigns in real time to ensure efficiency and impact within a $1K budget

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